Xe re nhat the gioi ban “chay nhu tom tuoi”

So don dat hang cho chiec xe hoi re nhat the gioi Nano cua hang xe An Do Tata Motors dang gia tang voi toc do chong mat.

Nho do, tinh hinh tai chinh dang kho khan cua Tata Motors nhu duoc thoi mot luong sinh khi moi, con cac doi thu khac cua hang cung sot ruot tung ra xe gia re de khong bo lo cuoc choi.

Tuan nay, dung sau tuan sau khi chiec Nano gia 2.000 USD chinh thuc chao thi truong o Mumbai, An Do, Tata cong bo hang da nhan duoc 203.000 don dat hang tra tien truoc chi trong thoi ky dat mua dac biet keo dai 16 ngay ket thuc vao ngay 25/4. Trong so don dat hang nay, chi co 20% don dat mua phien ban tieu chuan cua chiec Nano co gia 2.000 USD, 50% chon phien ban cao cap nhat Nano LX co gia xap xi 3.300 USD, con lai la 30% chon phien ban tam trung.

Ong Dilip Chenoy, Tong giam doc Hiep hoi Cac nha san xuat o to An Do (SIAM) cho rang, Nano la chiec xe hoi dau tien o nuoc nay nhan duoc hon 200.000 don dat hang ngay sau khi ra mat. Chiec xe kich thuoc nho Alto cua Suzuki, mot trong nhung chiec xe ban chay nhat tai thi truong An Do cua hang xe Nhat nay, chi tieu thu duoc 913.000 xe tai nuoc nay ke tu nam 2000 toi nay.

Viec Nano dat hang co the giup Tata Motors giai toa mot so ap luc tai chinh co lien quan den khoan no ngan han 3 ty USD ma hang nay vay de mua lai cac thuong hieu Jaguar va Land Rover tu hang Ford cua My cach day hon 1 nam. Do khach dat mua Nano duoc yeu cau phai tra toan bo tien truoc, hien Tata Motors - hang oto lon nhat An Do - da thu ve 507 trieu USD.

Thang 7 toi, Tata Motors moi chinh thuc bat dau giao hang chiec Nano. Tuy nhien, do nhung kho khan trong san xuat, hang chuc khach dat mua co the se phai doi hon 1 nam rong moi duoc nhan xe.

Hien Tata Motors da cam ket se giao xe truoc thoi diem cuoi nam 2010 cho 100.000 khach hang dau tien duoc chon thong qua mot chuong trinh quay so. So khach hang con lai co the huy don dat hang va nhan lai tien neu ho muon, con nhung ai duy tri don dat hang se duoc tra tien lai trong thoi gian cho doi cho khoan tien da nop.

Nhung chiec Nano dau tien dang bat dau duoc san xuat tai mot nha may truoc day la nha may san xuat xe tai nhung da duoc tan trang lai o vung Pantnagar, phia Bac An Do. Nhieu kha nang, sang nam 2010 Tata Motors moi co the mo cua nha may co cong suat 250.000 chiec Nano moi nam hien dang trong qua trinh xay dung o vung Gujarat thuoc khu vuc bo bien phia Tay cua An Do.

“Tata Motors se phai mat it nhat 2-3 nam de dat cong suat toi da chiec Nano”, ong Darius Lam, bien tap tap chi AutoCar India, nhan xet.

Tuy nhien, tinh trang thieu cung chiec Nano - chiec xe voi dong co 643cc - cho thay thi truong xe hoi gia re day tiem nang o An Do. “Nano da chung minh mot san pham moi voi muc gia hop ly co the thay doi luat choi nhu the nao”, ong Chenoy nhan xet.

Cac nha san xuat xe hoi khac tai An Do dang phan ung nhanh chong truoc su thanh cong cua Nano.

Hang Suzuki tai nuoc nay vua cong bo ke hoach tung ra mot chiec xe co dong co 660cc, nhung chua tiet lo gia cua chiec xe nay. Cac hang Renault, Toyota va Hyundai cung dang phat trien nhung chiec xe nho gia re tai An Do. Co tin don hang Volkswagen dang nuoi ke hoach cho ra lo mot chiec xe hai cua.

“Chiec Nano da mo ra mot phan khuc thi truong lon. Chac chan cac hang xe khac se tang toc viec cho ra chiec xe nho cua rieng minh de chop thoi co”, ong Lam nhan dinh.

(Theo Time)