Thiet ke "window store" - nghe cuc hot cho teen yeu thoi trang
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Thiết kế "window store" - nghề cực hot cho teen yêu thời trang
Minh Anh, Viet Nam, Visual Merchandising, dat de, window store, My Fair Lady, cham chut, trang tri mat tien
Minh Anh, Viet Nam, Visual Merchandising, dat de, window store, My Fair Lady, cham chut, trang tri mat tien
Nhung ban tre dam me thoi trang han da quen voi nhung cong viec nhu thiet ke thoi trang, chuyen vien trang diem... Nhung con nghe thiet ke trung bay cua hang (Window display designer) thi sao nhi, ban co thay la tai khong? Nguoi lam cong viec nay se thiet ke toan bo phan trung bay cua hang (window store) cho nhung shop thoi trang day. Day la mot cong viec kha moi o Viet Nam, nhung no co rat nhieu diem thu vi. Chung minh cung lam quen voi mot nhan vat trong nghe nhe, ban ay con rat tre nhung da co tham nien lam viec kha lau trong linh vuc thoi trang roi day!
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Ho ten: Nguyen Minh Anh Nickname: Ma Nguyen Ngay sinh: 26/12/1990 Tot nghiep Hoc vien thoi trang London (Ha Noi, Viet Nam), bang Thiet ke Thoi trang Nha thiet ke ua thich: Haider Ackermann, Phoebe Philo Bieu tuong thoi trang ua thich: Mary-Kate Olsen, Rumi Neely Cac nhan hang thoi trang ua thich: Missoni, Etro, Theysken Theory, Topshop Kinh nghiem lam viec: 2010-2011: Lam stylist cho nhieu bao va tap chi, thiet ke trang phuc cho vo kich "My Fair Lady" 2011-2012: - Lam Visual Merchandiser ( Trung bay va trang tri san pham de thu hut su chu y cua khach hang, bay bien san pham de khien khach hang muon mua) - Lam Window Display Designer (
Thiet ke trung bay window cho cac hang thoi trang cao cap)
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Fashion Show Planner (
Xay dung y tuong va chu de cho show dien thoi trang: casting nguoi mau, trang phuc, toc va make up, chon nhac va thiet ke anh sang, xay dung vu dao, duong di va cach bieu dien tren san khau)
- Lam PR, xay dung moi quan he truyen thong va khach hang. Chuan bi cac chien dich quang ba cho tung mua va dip dac biet.
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Minh Anh con rat tre nhung da hoat dong trong linh vuc thoi trang kha lau roi.
Minh Anh lam viec trong mot show thoi trang.
Minh Anh tu gioi thieu ve cong viec Window display designer cua minh la nguoi tac dong truc tiep toi tam ly mua hang cua nguoi di duong qua viec thiet ke trung bay noi that va cac san pham tai khu vuc mat tien (window). Viec su dung mat tien de the hien ca tinh, dang cap, gia tri thuong hieu va kich cau mua sam duoc phat trien tu nhung nam 1840, khi cong nghe moi cho phep san xuat ra nhung tam kinh lon. Luc nay cac chuoi dai ly lon da nang tam “trang tri mat tien” len mot cap do cao hon, bien do thanh noi the hien su sang tao, la san khau cho cac nha thiet ke va nghe sy chung to tinh thuong mai cua nghe thuat. Minh Anh dac biet chuyen lam cho cac thuong hieu thoi trang, trong do co rat nhieu thuong hieu noi tieng tren the gioi.
Dang "cham chut" lai phan mat tien cho mot cua hang.
Hien tai, Minh Anh dang lam viec tai cong ty Four Seasons Global, la dai dien thuong hieu cua mot so hang thoi trang lon tai Viet Nam va la dai ly cua nhieu thuong hieu thoi trang quoc te noi tieng. Tinh den thoi diem nay, co ban tre day tai nang da hoan thanh window thu 10 cho he thong voi 5 cua hang khac nhau. Mot so thuong hieu thi co hinh anh concept thiet ke gui ve tu hang (vi du nhu o Y), va co ban se la nguoi hoan thien, thiet ke cach trung bay va noi that phu hop rieng voi cua hang tai Viet Nam, sau do bao gia va thi cong voi chat luong phu hop voi thuong hieu. Doi voi mot so thuong hieu khac thi Minh Anh tu len concept thiet ke va lam toan bo cac khau.
Doi voi co ban, mot window duoc thiet ke bao gom cac yeu to: Theme & Scheme (y tuong va chu de), Budgeting (ngan quy), Props (noi that trung bay), Color (mau sac) va Lighting (anh sang). Moi ban thiet ke window cua Minh Anh deu la su tong hoa cua tat ca nhung yeu to tren. Theo Minh Anh thi mot trong nhung muc dich cua window display la tang loi nhuan nen van de kinh te khi thiet ke la mot yeu to rat quan trong. Dac biet tai Viet Nam, khi ma nganh nghe nay con chua thuc su co dat de phat trien, viec phong tay chi qua muc cho mot window la dieu rat kho. Phan lon cac chat lieu va Props la do co ban tu tim hieu va lam thu cong bang tay de dam bao chat luong cung nhu chi phi. Nguon quy gioi han cung la mot thu thach lon khi thiet ke window.
Mot ban thiet ke window cua Minh Anh...
... khi buoc ra ngoai doi thuc.
Day la ban thiet ke cua hang cho ngay le Valentine.
Rat lang man va bay bong phai khong?
Mot so window khac do Minh Anh thiet ke.
Khi xem cac thiet ke cua Minh Anh, chung minh co the de dang nhan thay tat ca deu than thien va de dang tao moi lien ket, gan gui voi doi thuong. Minh Anh chia se, doi khi co ban lay cam hung tu nhung thu rat de dang tim thay tren pho. "Moi nha thiet ke co phong cach rieng nhung voi thiet ke window thi phai hoa hop voi ca tinh thuong hieu, tuy vao doi tuong khach hang va gia tri san pham ma y tuong va mau sac duoc lua chon cho phu hop. Ngoai ra, thiet ke window cung theo xu huong ve chat lieu va mau sac, deu can duoc cap nhat lien tuc.", Minh Anh noi.
Lam window khong chi la thiet ke, sau khi len concept, nguoi thiet ke se phai ve lai tren may bang phan mem do hoa, bat dau ban ve ky thuat, sau do dem ban ve nay di bao gia va so sanh, lua chon cac nha cung cap, dat hang va thi cong. Doi voi nhung window thu cong va ti mi thi Minh Anh phai tu tay mua vat lieu ve thi cong vai ngay, sau do mat hang gio ngoi trong window de tu tay trung bay. Co ban tam su: "Lam window la tong hop ky nang hand-made, ky thuat dien, ky thuat xay dung lap dat, la su ket hop giua thiet ke noi that, nghe thuat sap dat va thoi trang. (cuoi)"
Noi ve viec hoc tap va phat trien theo con duong thiet ke window, co ban chia se hien tai o Viet Nam chua co truong nao dao tao chuyen nganh ve Visual Merchandising, nen cong viec nay chua co duoc vi tri nhat dinh trong nganh thoi trang. Ngoai nhung thuong hieu nhap khau thi phan lon thuong hieu Viet Nam lua chon viec trang tri mat tien voi phuong thuc don gian, khong theo concept nhung dem lai hieu qua kinh te cao.
Ban than doi voi Minh Anh, co ban biet ve cong viec nay qua mot buoi gioi thieu khi Minh Anh con la sinh vien cua LCFS. "Phan lon thong tin va kien thuc ve nganh nay deu co duoc tu viec doc blog va cac bai bao tren mang. Sach va tai lieu ve nghe o Viet Nam rat hiem, tat ca sach minh deu phai dat. May man la sau khi duoc nhan vao mot cong ty trong linh vuc nay, minh cung da duoc tin tuong va co co hoi tich luy nhieu kinh nghiem thuc te. Minh da hoc hoi va duoc chi day rat nhieu de co the phat huy kha nang cua minh."
Tuy nhien, co ban danh gia rang: "Voi su xuat hien day dac cua cac nhan hang thoi trang quoc te tai Viet Nam nhung nam gan day, thuong hieu Viet cung da, dang va se nhan thay su canh tranh va tu day minh len de bat kip voi the gioi." Visual Merchandising se tro thanh mot manh dat hua hen cho cac ban tre dam me thoi trang, nhiet tinh va cham chi hoc hoi. Minh Anh cho rang dieu quan trong nhat khi mot nguoi tre di lam la phai tu khang dinh duoc tam quan trong cua cong viec va vi tri cua minh.
Ban cung thich cong viec nay u? Vay thi hay bat tay vao chu dong tim hieu ngay thoi nao, chi can co dam me va quyet tam la ban se thanh cong!
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