Nguoi tieu dung van thieu thong tin ve hang Viet Nam chat luong cao
Viet Nam, Viet Nam”, den NTD, CVD “Nguoi Viet Nam, hang Viet Nam, khu vuc, thuong hieu viet, dinh huon
Chi Nguyen Thi Hanh o Hien Van (Tien Du) ke: “Nhieu luc toi cung muon mua cac san pham thuong hieu Viet phuc vu cho nhu cau tieu dung, sinh hoat cua gia dinh nhung nhieu san pham toi can mua song lai khong co ban o khu vuc sinh song (nong thon) va bay ban tren thi truong cung rat it, vi du nhu do choi tre em, hang dien tu….
Ngoai ra, mot so san pham do it gioi thieu, quang ba thuong hieu nen toi khong biet de tim mua cung nhu khong dam mua vi chua biet ro ve chat luong…”.
Nhieu NTD khac cung co chung y kien nhu chi Hanh va cho rang do kha nang nhan biet cung nhu dieu kien tiep can voi hang Viet con han che nen viec huong ung CVD “Nguoi Viet Nam uu tien dung hang Viet Nam” cung co phan han che hon. Thuc te nay doi hoi can co nhung thong tin, dinh huong va tu van cho NTD nhung san pham hang Viet Nam co chat luong cao…
Muon vay, can lam tot cong tac tuyen truyen nham nang cao nhan thuc cua NTD ve kha nang tu san xuat, kinh doanh cung nhu chat luong san pham, hang hoa, dich vu cua cac doanh nghiep trong nuoc. Cac co quan, don vi chuc nang, cac to chuc doan the chinh tri - xa hoi… can tuyen truyen, dinh huong ve nhu cau thi truong, thi hieu, thoi quen cua NTD va nhung san pham hang hoa co thuong hieu, uy tin, chat luong… den NTD.
Mat khac, phe phan tam ly xem thuong hang hoa noi dia, sinh hang ngoai cua mot bo phan khong nho cua nguoi dan. Muon lam duoc nhu vay doi hoi cong tac tuyen tuyen phai duoc tien hanh thuong xuyen lien tuc; hinh thuc, noi dung tuyen truyen phai thiet thuc va phu hop voi dac diem tam ly, thi hieu, van hoa vung, tung dia phuong; xac dinh ro noi dung tuyen truyen cac giai phap cu the de khuyen khich, dong vien va de cao tinh than trach nhiem cua can bo, dang vien va cac tang lop nhan dan guong mau di dau trong san xuat va tieu dung hang Viet Nam. Xay dung van hoa tieu dung cua nguoi Viet Nam va san xuat ra nhieu hang Viet Nam co chat luong, suc canh tranh cao, dap ung nhu cau tieu dung trong nuoc va xuat khau…
Trong qua trinh to chuc thuc hien CVD “Nguoi Viet Nam uu tien dung hang Viet Nam” cac co quan thong tin tren dia ban tinh can thong tin den NTD nhung khai niem tuong doi chinh xac ve “hang Viet Nam”, “san pham hang hoa Viet Nam”, dinh huong, tu van cho NTD nhung san pham hang hoa Viet Nam co chat luong nham tao niem tin doi voi NTD tren dia ban tinh...
Dac biet, trong cac chuong trinh quang cao hang hoa Viet Nam tren cac phuong tien truyen thong cua tinh, can bao dam tinh chinh xac, chat luong cao, uy tin cua hang hoa va thuong hieu san pham Viet. Viec thong tin, dinh huong va tu van cho NTD nhung san pham hang Viet